Instagram Reels

50K+ views within a few days

• 10K+ likes, high share/comment ratio

• Bonus if it gets pushed to Explore or trending audio

YouTube Shorts

250K+ views in under a week

• Sustained momentum past 24 hours is key

• Often tied to high CTR and strong watch time (60%+)

TikTok

1M+ views within a week

• High engagement (likes, comments, shares) drives FYP virality

• Fastest virality potential of all platforms

Facebook Reels/Posts

250K+ views or 5K+ shares

• Facebook viral content often comes from relatability or emotional reaction

• Shares matter more than likes